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Camellia Sinensis was founded in late 2007 and was borne from a desire to create a holisitically and lifestyle inspired range of teas which would not only be founded on the well known health properties of tea but also on the quintessentially English heritage of tea drinking. Camellia Sinensis is an energetic and quirky lifestyle brand which hopes to make drinking tea the “thing to do” whilst improving your health at the same time !
The original founder of the business is Lubna Madan, who is a qualified Homeopath and the font of Camellia’s tea knowledge and along with her brother, Ajit Madan and mother Jasbir Madan, has formed a partnership based on a mutual passion for tea. Jasbir Madan has been instrumental in the design concept of the business and Tea Rooms.
Where does the name Camellia Sinensis come from?
Camellia Sinensis is the botanical name of the plant that produces white, green and black teas. In a way that is similar to wines, teas produced by different estates have specific “vintages” and differing levels of quality depending on which leaves are harvested during the production process.
What influenced Lubna to create Camellia Sinensis?
There were a couple of thoughts – first, I was bored of ordering regular herbal infusions such as chamomile, peppermint etc from cafes and restaurants. Coming from a past where my grandmother used to pick herbs from the garden and create wonderful therapeutic tea blends, I always felt there was room for much more. It was that thought along with my background in homeopathy, which motivated me to begin creating herbal infusions.
The other thought was to revive a typical English Tea Room, which sadly in London is a dying or non-existent breed, but with my own original and quirky twist. Yes, you do have tea servings at some of the big London hotels at a very high cost and of course the coffee shop around every corner also serves “tea”, but having grown up in Wiltshire I was brought up on cream teas in wonderful tea rooms and I didn’t see any good quality tea rooms at affordable prices in London.
What makes Camellia Sinensis different?
Our brand is unique because we aren’t just another corporate tea company but more of a lifestyle brand where teas are blended by hand using our own original and unique tea recipes. All our packaging is hand finished and has a certain quaint and homemade quality to it.
Being a homeopath by profession and having worked closely with herbal medicines, Lubna brings that knowledge, experience and therapeutic philosophy to her teas and unique herbal infusion blends. We are very particular about our sourcing and only import teas from specialist tea gardens which are known for their quality. Our teas are made in small batches which ensures the quality and freshness of the blends.
What do you hope to accomplish with Camellia?
With the movement to organic and herbal teas, there is starting to be a different consciousness amongst people and through Camellia Sinensis we wanted to export that concept of a holistic tea brand and tea room.
I want it to be a place where life can be discussed over an energizing, therapeutic, revitalizing and fun cup of tea – where the experience is part of the journey. At Camellia Sinensis we are truly passionate about tea because it’s really healthy, it fascinates our senses, it is well travelled and full of history! It is a journey we have just set out on and I hope as time progresses it evolves in a way where we can achieve our hope of exporting the holistic tea brand and tea room concept to the world at large.